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Merchants are now saving $650-$2,000+ per month with this program!

In all 50 states, merchants are now able to completely offset merchant service fees by using the Cash Discount Program!  Our system automatically eliminates nearly all of your credit card processing fees by implementing a discount program for customers who pay by cash.  If a customer pays by credit card, they do not receive the discount and therefore pay a price that is higher by the cost of processing credit cards!

See example below for a $10 Transaction

Signage is provided that says
“All transactions have a fee.”

Customer’s Cash Discount Price: $10.00
Customer’s Fee (3.75%): $0.37
Customer’s Total: $10.37

The $0.37 pays the merchant fees!

Customer’s Cash Discount Price: $10.00
Customer’s Fee: $0.00
Customer’s Total: $10.00

Using the example above, the $0.37 generated from the fee assessed to the customer is used to offset nearly ALL of your merchant fees. It’s that simple! And your customer benefits from paying cash by achieving a 3.75% Discount.

By offering a cash discount to cash paying customers, merchants are now able to utilize this program to pass a fee along to non-cash payments and meet state and local regulations. This is the same program that gas stations, municipalities, and utility companies have been using for years across the country.

The Durbin Amendment (as part of the Dodd-Frank Law in 2010) states that businesses are permitted to incentivize customers to use cash by offering a discount for cash payments. To qualify for this discount, the payments would have to be made using a form of payment that are not credit/debit cards (i.e. cash). Furthermore, there was a settlement in January of 2013 that required major card brands to change some rules for merchants to allow merchant to “offer discounts to customers who pay with payment forms less expensive than Bank Debit Cards.”

Included in the program:

  • Accept all card types! All card brands are accepted and eligible for the cash discount program
  • Free equipment! We will give your business free credit card terminals
  • Next Day Funding! Automatically receive your batches the next day!
  • No Obligation! Try our program- and if you don’t like it, we will switch you back to regular processing.
  • Easy to understand and sign up! Click, call or text us for more info!

See FAQ below:

Is it legal to offer a Cash Discount?

Federal Trade Commission spokesman Mitchell Katz, said in May of 2011: The Dodd-Frank law prohibits a payment card network such as Visa from “inhibiting the ability of anyone to provide a discount for payment by cash, checks, debit cards, or credit cards,” said Katz. “Neither surcharging, nor a cash discount is illegal.”

Won’t my customers be upset by this fee and want to go elsewhere?

While nobody wants to pay additional fees, more and more consumers are realizing just how expensive it’s been for merchants to accept credit cards. Charging a small fee on a sales transaction is a small price for customers to pay for the goods and services you provide. The Cash Discount Program will allow you to stay in business by reducing your overall costs. In fact, surveys have shown that over 80% of consumers stated they wouldn’t think twice about paying a fee (only .75 cents on a $20 transaction) for the convenience of using their credit card rather than carrying cash. And we all know that fewer and fewer of us are carrying cash these days…and everyone loves the rewards associated with their credit cards. Additionally, we’ve all become accustomed to paying $2-4 when we use an ATM and this cash discount fee is cheaper than the ATM fee for most transactions.

What if I don’t like the Cash Discount Program after a few days, weeks, or months?

If for any reason you wish to discontinue the Cash Discount Program, we will immediately change you back to traditional credit card processing. You will still save a lot of money on your credit card fees by utilizing our traditional low rate program, which saves business owners on average 25% over the fees your previous processor was charging.

Is this the same thing as Surcharging?

No, the Cash Discount program, while seemingly similar, is actually very different in the eyes of the major Card Associations. The 2013 ruling against the card networks resulted in merchants in 40 states now being able to implement a surcharge whereas The Cash Discount Program is allowed in all 50 states including New York, California, Colorado, Connecticut, Florida, Kansas, Maine, Massachusetts, Oklahoma and Texas.

Why would I want to implement the Cash Discount Program?

The Cash Discount Program helps businesses impacted by high processing costs by eliminating monthly processing fees. Many small ticket merchants like a pizza restaurants or coffee shops etc. process very small transactions of only $7-30 dollars (sometimes even less). The credit card processing cost on a debit card used as a credit card on a small transaction can sometimes add up to over 4.20% before paying any additional fees!

What do I need to do to make sure I’m using this program correctly in my business?

To correctly implement a Cash Discount program, you don’t need to change any of your prices – you simply post signage (that we will provide) that states that all credit card & debit card transactions will carry a fee. We will provide you with a proprietary terminal which will calculate the fee.

738 Smithtown Bypass • Smithtown, NY 11787  •  •  800-477-9116 and its affiliates do not provide tax, legal or accounting advice. This material has been prepared for informational purposes only, and is not intended to provide, and should not be relied on for, tax, legal or accounting advice. You should consult your own tax, legal and accounting advisors before engaging in any transaction.